I firmly believe that there is a reason to drink (and drink well) every day of the year. March 7th, for example, is National Be Heard Day. And what better way is there to be heard than with a scream? A Creole Scream, that is.

Creole Scream

1 1/3 oz. white rum
2/3 oz. dry vermouth (I’d recommend Noilly Pratt)
1/3 oz. grenadine
1 dash bitters (Angostura all the way, but orange bitters might also be tasy)
Garnish: mint leaves and one green olive.

Build drink in a rocks glass packed to the brim with crushed ice, stirring constantly. Add bitters at the end, breathe deeply and take a sip. Then scream ’til you get somebody’s attention.

Apparently, for the sticklers, National Be Heard day isn’t really an excuse to drink rum with vermouth — it’s a holiday meant to celebrate small business owners and independent professionals in America. So if you really want to get into the spirit, buy Creole Scream ingredients from Ernie’s instead of mean ol’ Bev Mo. Or do what I do and just purchase enough booze every year to be legally considered a small export center.

Happy drinking!