“Every single creative spark will be put into one massive fantastic arena, featuring some of the world’s most exciting and sought-after electronic performers. The entire arena will be transformed into a place where dreams can be both seen and heard.” This past weekend, at the famed Cow Palace (where the Beatles and the Rolling Stones both played in their heyday), over 15,000 people flocked to one of the largest electronic music events that the West Coast has to offer. ETD POP 2010: The Dream was exactly what its website promoted–an ethereal, enormous and jam-packed rave that both electronic diehards and casual partygoers alike attended.

Upon parking in the massive Cow Palace lot, it became quite evident that this was not just an ordinary concert. Dressing in all white, as the website encouraged, was quite conservative. Most concertgoers were completely decked out in traditional rave gear, with tutus, furry boots, incredible amounts of beaded jewelry (or kandi, as it is called in the rave world) and other neon and outlandish getups. Glowsticks were a must, and many had gone a step further, wearing copious amounts of LED lights on all parts of the body. After a long line to get through the intense security process, Intermission made it inside to catch the tail end of Stanford favorite LA Riots’ set. With a giant rotating DJ platform in the middle of the arena, it was impossible to have a bad view. The light shows were like candy to the eyes, and the excitement was clearly building to a frenzy, even as early as 5:30 p.m.
After LA Riots, Gareth Emery took the stage. After gaining considerable popularity in the past few years, his anticipated set consisted of addicting trance and, as droves of people came in from outside, the floor began to fill with dancers. Placed on platforms throughout the arena, hired dancers swayed and gyrated in beautiful white costumes, glittering and flashing under all of the lights. After Emery left the turntables, the hypnotic voice that was placed between each set boomed over the audience. “Attention dreamers,” it said, sounding like a soothing flight attendant. “Let your mind be free and dream to…Steve Aoki.” Cheers throughout Cow Palace went up as Aoki dropped his now-trademark mix of music from “The Lion King.” The arena thumped as the bass soared over thousands of dancers. The electro house DJ was certainly a different vibe from the one before him, but he was a wonderful prelude to the highlight of the night, Boys Noize.

While beautifully executed and both visually and audibly stunning, ETD POP 2010 was not without conflict and tragedy. With over 65 people arrested for selling illegal substances and copious amounts of drugs confiscated, it is clear that Ecstasy, normally associated with rave culture, was running rampant at the event. Because of buying drugs laced with toxins, 11 attendees were rushed to the hospital, with one young man from Santa Clara dying as a result. This gruesome situation served as a reminder to be safe in environments like ETD POP where drugs are highly prevalent. The hospitalizations and death were nightmares in the midst of an otherwise beautiful dream.
Featuring some of the world’s most talented electronic artists and light shows that you would have to see to believe, ETD POP 2010: The Dream was truly an event like no other, and certainly one that Intermission did not want to wake up from.