With an identity shaped by sportswear, Rainbow Sandals and T-shirts bearing the logos of tech startups, fashion is rarely a hot topic on the Farm.

When Cordelia Sendax ’13 first arrived at Stanford as a freshman, she recalled being vaguely surprised by the University’s apparent lack of interest in lifestyle.

“Back at home I was never really interested in fashion at all,” Sendax said. “It wasn’t until I arrived here that I realized how much I missed it.”

It wasn’t until the fall of her sophomore year that an opportunity arose for Sendax to explore that interest. An online publication known as Her Campus was looking to start a branch at Stanford, and when an email was sent around asking for students to lead the initiative, Sendax and her classmate Lauren Wilson ’13, who is also an editor at The Daily, jumped at the opportunity.

Her Campus was founded by a group of undergraduate entrepreneurs from Harvard University. Divided into sections covering style, health, love, life and careers, the website targets female college students looking for lifestyle advice and information that is relevant to them.

But unlike many other online lifestyle magazines, Her Campus features individualized branches that specifically cater to 175 different college campuses nationwide. Students are able to petition for their own page and set up their own Her Campus site, filled with articles written by the students themselves.

“We decide what we want to write about,” Sendax said. “It still feels very entrepreneurial, very much our own thing. How we brand our own branch is up to us completely.”

A visit to Stanford’s Her Campus page yields Palo Alto restaurant reviews, down-lows on Brazilian waxing and advice columns about surviving Stanford classes.

“We’re probably most like Glamour or Marie Claire, just in the sense that we’re more all-rounded than the average fashion magazine,” said Allison Otis ’14, the campus correspondent for Stanford.

Students can find information that is of interest and pertains to them, including fashion tips, long-distance relationship advice and resume help.

“It’s very much tailored to be relevant to the average teenager,” said Wilson, the founding content editor.

The Stanford branch only officially launched this past February. With a total staff of about 20 students, Stanford’s branch of Her Campus is still very much in its early stages.

The team has faced several challenges promoting the publication on campus.

“The idea of being girly is not very popular at Stanford,” Wilson said. “Whenever I wear a dress, people always look at me funny and ask where I’m going.”

Otis agreed, describing lifestyle as “an untapped outlet on campus.”

Her Campus also appeals to students interested in entering the publications industry. Working for the online magazine not only provides hands-on experience, but it also gives students networking opportunities.

“Her Campus is so well-situated with all these other partners,” Sendax said. “We get all these emails about opportunities to intern at Vogue, Harper’s Bazaar, NBC, MTV…so many possibilities just open up.”

For some students at Stanford, women’s lifestyle magazines are seen as trivial entertainment. However, for a certain group of writers, working for Her Campus offers a fun way to tap into interests that otherwise go unnoticed. When asked about the role that such publications play, Otis laughed.

“A lot of people don’t see the value in such publications. But in all honesty, writing for Her Campus is just plain fun,” she said.